Welcome
Unlock Sustainable Growth.
Helping market leaders unlock sustainable value through clarity, discipline, and AI innovation.
Our disciplined three-step model for measurable growth.
Diagnose: Quantify where customers, processes, and teams lose connection. Identify where AI, data and emerging capabilities can simplify work, improve decisions, and enhance experience.
Design: Create practical, AI-enabled solutions that align people, operations, and innovation around the customer.
Deliver: Execute with discipline, measure what matters, and turn customer loyalty — powered by AI insights — into lasting growth.
Innovation
Innovation Strategy & Road Mapping
Digital & Emerging Technology Integration
Digital & Emerging Technology Integration
Turning ideas into measurable outcomes — leveraging Al and proven capabilities to identify opportunities, validate concepts, and scale what works.
Digital & Emerging Technology Integration
Digital & Emerging Technology Integration
Digital & Emerging Technology Integration
Embedding Al, automation, and powerful technologies into operations and products to drive differentiation and sustainable advantage.
Continuous Improvement & Experimentation
Digital & Emerging Technology Integration
Continuous Improvement & Experimentation
Building an innovation culture that learns fast and iterates often — using Al insights and feedback loops to accelerate progress and impact.
CUSTOMER EXPERIENCE
Customer Journey Transformation
Customer-Centric Culture & Frontline Enablement
Voice of the Customer & Experience Analysis
Designing and optimizing the end-to-end customer experience — using Al and data to anticipate needs, personalize engagement, and drive loyalty, growth, and efficiency.
Voice of the Customer & Experience Analysis
Customer-Centric Culture & Frontline Enablement
Voice of the Customer & Experience Analysis
Applying Al and advanced analytics to turn customer feedback and behavioral data into actionable insight that drives smarter decisions and stronger relationships.
Customer-Centric Culture & Frontline Enablement
Customer-Centric Culture & Frontline Enablement
Customer-Centric Culture & Frontline Enablement
Embedding customer-first thinking into leadership, processes, and daily operations — supported by Al-driven tools that empower teams to respond faster and deliver consistently exceptional experiences.
About Value Creation Consultants
Background & Experiences
Sustainable value is created when customer focus, operational discipline, empowered talent, and innovation align around purpose.
Josh Kitfield, Founder & Managing Partner
25 years of executive experience leading strategy, operations, and transformation for GE Aerospace & Capital, Intuit, Trinity Industries, and Conifer Health. Advisor to high-growth and private-equity-backed companies in technology, healthcare, and industrial sectors.
Core Strengths:
| CX & Customer Loyalty | AI & Advanced Analytics | Innovation Strategy & Execution | Operational Excellence | Leadership & Talent Alignment|